when science and art come together...

I’m Hillel Greif, a strategically focused professional specializing in web development, design and project management with a strong emphasis on usability for interactive media.

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work samples, clients &
places of employment

  • PineBridge Investments

    PineBridge Investments, an independent asset manager with broad investment capabilities and an extensive global reach. Consulting at length, discussing our requirements and getting to understand client base, we designed a website that delivered a dynamic, engaging and memorable experience.

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  • B&H PHOTO

    A leader in photo and video supplies, B&H Photo needed a site that reflects its reputation. Working as the principal graphic designer and usability expert, executed timeless principles that have withstood the test of time.

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  • Noz Catering

    NOZ Catering, founded and run by two Portuguese sisters in New York, with a commitment to connecting people and nature through food, needed an online digital presence that connected people to them. A simple and elegant design reinforces the ease of navigation, allowing their clients and prospects to get what they need while enjoying the experience.

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  • dominick and dominick

    Dominick & Dominick LLC, founded in 1870, is a historic name on Wall Street and one of the early firms to join the NYSE. Building an online presence that is both informative as well as historic reinforces the trust that is their signature mark.

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  • PineBridge Investments Blog

    How does a the Chief Global Economist reach his audience in today's competing online space? The answer was simple, but the solution wasn't. Using skills such as UX and Graphic Design, RSS, Brand Awareness, Social Media Integration, and SEO, we delivered a cutting edge blog that is more than the sum of its parts.

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  • YALE IN NEW YORK

    Providing career, social and cultural activities for students and young alumni interning and working in the Metropolitan area. Utilizing an events calendar, resources and social media, the site delivers a clean and functional experience, offering students and alumni access to information that helps them take the next steps in their careers.

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processes, methods & mindset

image description requirements gathering
image description plan & build
image description measure & Learn

I began my journey into digital craftsmanship as an HTML programmer, front-end graphic designer and overall usability expert. Throughout all of my experience I was able to adapt, work with programmers, understand the complexities of the digital landscape and all it entails, simplify matters and remain a true user advocate. However, as a project manger for website initiatives, I now have the unique perspective of a hands-on designer, along with time tested iterative methodologies that guaranty success for any project.

Process

No matter at which stage of development the project is in, the iterative model encourages user feedback to gain insight, test and implement functionality.

Mindset

This means taking the time to take various perspectives into consideration, making cases along the way, remaining open and flexible, and focusing on making an impact on the client and user.

METHODS

Employing time-tested techniques that allow for the gathering and structuring of valuable information. These include:

  • interviews / surveys
  • competitive review
  • project briefs
  • card sorting
  • sitemapping / wireframing
  • visual design prototypes
  • user testing
  • analytics

resume & work experience

HILLEL GREIF AT-A-GLANCE

Strategically focused professional with broad experience in graphic design, web development and project management with strong emphasis on usability. Generated $10 million in annual corporate revenue by redesigning website under tight time and budget constraints, earning a Forbes.com Best of Web Award.

Created both B2B and B2C brands and developed multi-dimensional web identities. Expanded client base through innovative digital marketing and key sales initiatives.

Innovative team player with the ability to inspire and motivate others to think in new creative directions. Detail-oriented, thorough and organized in driving follow-through and a cohesive approach to web project management.

Professional qualifications

PineBridge Investments (Formerly AIG Investments)
2008 – April 2012

Marketing Manager, Website Initiatives

Drove and executed high-profile global marketing solutions for both external facing corporate website and intranet for multi-billion-dollar organization, utilizing versatile skill set to broaden the scope of digital initiatives. Cost-effective focus together with emphasis on improved user experience.

United Nations Federal Credit Union
2005 – 2008

Website Specialist

Developed and maintained all aspects of the UNFCU website, including web-based marketing campaigns. Oversaw all creative direction for the entire line of online services, products and programs. Ensured that the UN Credit Union website remained an effective tool for staff and members by working closely with the Marketing team, senior management and key business lines.

BYL Designs
2003 – 2005

Creative Director

Led design team for start-up web design and graphic design company, servicing diverse client base. Set creative direction and vision, while simultaneously maintaining client relationships and managing all sales efforts. Lauded by CEO as ''the key reason we can deliver high quality services to our clients.

B&H Photo
1999 – 2003

Web Designer / Developer

Promoted into positions of progressive responsibility as primary web designer. Supervised award-winning website development that elevated brand to global status. As senior member of the team, involved in website promotion, design, functionality, usability and daily development of web content.

Core Skill Highlights

  • Website Graphic Design
  • Project Management
  • User Experience Design
  • Social Media Marketing
  • Search Engine Marketing
  • Information Architecture
  • HTML Email Marketing
  • Website Analytics
  • Online Video Streaming
  • Mobile Design
  • Adobe Creative Suite 5.5
  • HTML 5.0
  • CSS
  • WordPress
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